Public Consultation
for Advertisement Policy for Anguilla.
Invitation to Meeting
This
letter is to invite you to a public meeting on 4th July 2001 at
3p.m. at the Teacher Resource Centre at the Library , The Valley, which is
being held to discuss the attached policy for advertisements (signs etc) in
Anguilla.
The
attached draft policy has been developed following initial consultation with
the following:
§
Department
of Lands and Surveys
§
Anguilla
National Trust
§
Department
of Statistics and Finance
§
Ministry
of Infrastructure Communications and Utilities
§
Anguilla
Tourism Board
§
Land
Development Control Committee
Please
let friends and colleagues know about the draft policy and the public meeting
to discuss the policy. We want your comments.
How to comment
There
are a number of ways to comment:
1.
Attend
the public meeting and raise your comments
2.
If
you are unable to attend the meeting please send your comments in writing by
10.00am on 4th July 2001 to the
Forward
Planning Unit,
Department of Physical Planning,
Government of Anguilla,
The Valley, Anguilla, British West Indies.
3.
You can e-mail swimlockwood@hotmail.com
with your comments. Please send by 10.00am on 4th July 2001.
What will happen next.
Following
the public meeting and consideration of the written comments the policy will be
amended (as necessary) and will be adopted by the Land Development Control
Committee for use in the consideration of all advertisement applications,
Appeals and any proposed enforcement action.
Conclusion
We
hope that you are able to attend the public meeting and or able to comment on
the policy.
DRAFT Signs and Advertisements Policies 2001
1.
Introduction.
1.1
Anguilla has a high quality visual environment that for a number of years
has provided the base for its major industry, tourism. Both the natural and
built environment play significant roles in this. Anguilla also benefits from a
number of areas of higher quality environment. This guide is set in the context
of this fact and a number of strategic Government policies as well as practical
considerations. These include:
The Anguilla Tourism Strategy and Anguilla Economic Development Strategy which both reinforce the
aim to create of an attractive Anguilla with a clean, high quality environment
that promotes the high end of the tourist market.
Anguilla Roads Ordinance 1973 which provides a distance of 10 feet
from the boundary of any road as an area where development should not
ordinarily take place.
2 How the Policies will be used
2.1 This Policy
document will form Supplementary Planning Guidance and be a material factor in
the consideration of all advertisement applications, Appeals and any
consideration of enforcement action.
3 Overall Vision
3.1 The
Vision for Anguilla incorporates the
development of a vibrant island with a
prosperous
economy and a distinctive environment which matches the highest
Caribbean
and world standards.
3.2 Good
design is an essential ingredient. It helps provides a stylish setting for
development,
and can help attract further development of a high quality. It also
helps
provide a safe and pleasant environment which people can enjoy. It ultimately
helps achieve vitality, interest and activity.
3.3 Advertisements
play a vital role in the visual environment of Anguilla. The Government
recognises the need of businesses to announce themselves to customers but believes
that ingenious high quality design and materials are more important than mere
size, brightness or number.
3.4 Well
designed and located signs can add colour and vitality in the built up areas
without being unduly intrusive in their setting or a public safety hazard.
4. The Policies:
4.1 The Policies are split into Two Main Sections:
§
Section
A: Adverts not requiring Planning permission.
§
Section
B: Policies relating to Adverts that need Planning Permission.
Section A.
Adverts Not requiring planning
permission.
Policy A1. Matters not Ordinarily relevant to planning
The
following issues cannot ordinarily be considered under Planning laws by the
Physical Planning Department or the Land Development Control Committee:
Ø
Moral issues Planning does
not govern the morals of the advert or the product or service being advertised
or the applicant. Note that signs that have an ‘illegal’ content will not be
approved (this includes pornography).
Ø
Accuracy or ‘honesty’. Planning has no role to play in vetting
whether the content of the sign is ‘misrepresentation’ or ‘misleading’ in its
content or purpose.
Policy A1.1 Classes of signs not requiring permission
Permission
(known as express consent) is not needed for any of the following types
of advertisement provided the sizes, locations etc are adhered to:
Class 1 Government Departments and Statutory Undertakers.
Any
advert wholly for the purpose of announcing or directing to a function of a
Government Department or Statutory undertaker.
|
Class 2 Miscellaneous Adverts: |
Maximum size &
or number |
|
|
A |
For the purposes of
identification, direction or warning with respect to the land or building on
which they are displayed |
Not exceeding 2
sq.ft in area |
|
B |
Relating to any person,
partnership or company separately carrying on a profession, business or trade
at the premises. |
4 sq.ft for each
person, partnership or company. |
|
C |
Relating to any
institution of a religious, educational, cultural, recreational, medical or similar
character situated on the land on which the advert is displayed. |
One advert not
exceeding 12 sq.ft for each such premises. |
Class 3 Temporary Adverts |
Maximum size &
or number |
|
|
A |
Relating to the sale
or letting of the land or premises with respect to the land or building on
which they are displayed |
One advert not
exceeding 10 sq.ft in area for each sale or letting. |
|
B |
Relating to the
carrying out of building (or similar work) on the land which it is displayed.
The land in question is normally not used for building or similar work. |
One advert not
exceeding 10 sq.ft. |
|
C |
Announcing local
events or temporary matter of a religious, educational, cultural, political,
social or recreational character where neither the promotion or operation of
the event is of a commercial nature. |
Adverts limited to
a total area not exceeding 6 sq.ft on any premises. |
Class 4 Advertisements on Business PremisesAdverts displayed on
business premises (land or building)
must conform to the following: |
Maximum size &
or number |
|
|
1 |
The advert must
relate to: The business or
other commercial activity being carried on, the goods sold, or services
provided and the name and qualifications of the person carrying on such
business or activity or supplying such goods or services, on those premises. |
Adverts limited to
a total area not exceeding 12 sq.ft on any premises. If over 12 sq.ft is
used Planning Permission is required. |
Other Requirements
|
|
The above adverts
are permitted without planning permission provided: |
Does not apply to: |
|
1 |
No letter, figures,
symbols, emblems or devices shall be of a height exceeding 2 feet 6 inches. |
Class 1 |
|
2 |
No part of any advert
shall be displayed so that the highest part is above 15 feet from ground
level. |
Class1 |
|
3 |
No advertisement
shall be illuminated (internally or externally) |
Class 1 or Medical or similar services
or supplies under Class 2 or Class 4 provided the illumination is reasonable. |
Section B.
Policies
relating to Adverts that need Planning Permission.
Policy A2. Public Safety
In the interests of public safety both the Physical Planning
Department and Land
Development Control Committee will have regard to the :
Advertisements effect (or the cumulative effects of
advertisements) upon the safe use and operation of any form of traffic or
transport
1.
on land (including the safety of pedestrians),
2.
on or over water,
3.
or in the air.
Policy
A3. Amenity
The Physical Planning Department
and Land Development Control Committee will have regard to the effect of the advertisement on
1.
the building or land
it is to be placed or
2.
on the amenity of
the surrounding / neighbouring area.
This includes the cumulative impact of the advertisement and its impact
on an areas:
· Scenic value · Historic
value · Architectural
value · Cultural
issues
· Environmental Value
Policy A4. Location of signs
No sign
advertisement panel or frame (or part of) shall be erected :
Ø within 400 feet of the outer edge of central island of a traffic island
or roundabout
Ø where it is in a straight line with another frame they must be at least
400 feet apart
Ø within 100 feet of a road junction except if it is in line with the
centre of the road leading to the junction (see diagram 1).
Ø within 16 feet of the centre of a road
Ø within 10 feet from the edge of a road
Policy A5. Time Period for Approvals
A grant of permission to display an
advertisement or sign will last for a maximum period of 3 years from the date
of approval.
Policy A6. Strategic Location Sign Frames.
Policy A6.1 Locations
In the locations listed below a maximum
of two (2) Sign frames of a design to be submitted for agreement will be
allowed.
15- 20 Locations:
List to be compiled for example near
traffic island for Sandy Ground.
Policy A6.2 Design
The sign frame
(including all advertisements on it) design must :
Ø enable approx. 8-10 distinct business or product to be advertised at any
one time. The individual advertisements must not be longer than 3 feet or
taller than 8 inches.
Ø have a maximum height of 7 feet from ground level
Ø have a maximum width of 3 feet.
Ø have a common style / theme to the individual frame and the signs it
incorporates. The same style could also be used in more than one of the
locations listed above.
Ø External illumination of the sign can be possible using either up or
down-lighters. The design of the lighting will be considered with the frame
design.
The sign frame (including all
advertisements on it) design must not incorporate internally illuminated
signs or neon signs.
Policy A7. Commercial
Location Sign Panels
Policy A7.1 Locations
In the locations listed below Sign
Panels of a design to be submitted for agreement will be allowed.
Ø Blowing Point Ferry Terminal
Ø Airport
Ø Sandy Ground
Ø Valley Central
Ø Other locations to be agreed
Policy A6.2 Design
The sign panel design must:
Ø enable more than two businesses to be advertised through operation of
mechanical / electrical device
Ø have a maximum height of 7 feet from ground level
Ø have a maximum width of 3 feet.
Ø not incorporate neon signs. Internal illumination
of the panel may be allowed depending upon actual appearance.
